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Photography for Multifamily Apartment Communities: A Practical Insight

Unveiling Multifamily Living

In the competitive realm of real estate, architectural photography serves as a practical tool to showcase multifamily apartment communities. In this article, we explore the specificities of architectural photography in the multifamily sector, differentiating it from traditional real estate photography, shedding light on the hard work invested by photographers, and examining the various shots that tell the story of these living spaces.

Photography for Multifamily Living Communities

Architectural Photography vs. Real Estate Photography: Beyond the Basics

Architectural photography for multifamily communities goes beyond standard real estate imagery. Unlike the straightforward approach of real estate photography, the focus here is on capturing the artistic and aesthetic aspects that define these living spaces. It’s about showcasing the property’s character and vibe, rather than just presenting it as a commodity.

Photography for Multifamily Living Communities

Aerial Photography: Getting a Bird’s-Eye View

A key feature of architectural photography in multifamily communities is the use of aerial shots. Photographers employ drones or elevated platforms to capture unique perspectives that reveal the layout and design of the community. These shots add depth to the visual story, providing viewers with a better understanding of the overall environment.

Multifamily Living Community Photography

Exterior Photography: More Than Just a Pretty Facade

Capturing the external features of multifamily communities involves careful framing to highlight architectural details, landscaping, and outdoor spaces. It’s about giving viewers a genuine look at the community’s exterior, encouraging them to explore further. The goal is to present the property as more than just a building but as a functional and inviting living space.

Multifamily Living Community Photography

Amenity Photography: Utilizing Quiet Times

To portray the lifestyle associated with multifamily living, photographers strategically choose quiet times, such as dawn, to capture amenity areas. Early morning shoots, when public areas are empty, provide a calm backdrop for capturing swimming pools and communal spaces. These images communicate tranquility and exclusivity, adding a unique aspect to the visual narrative.

Multifamily Living Community Photography

Interior Architecture Photography: Beyond the Surface

Shifting the focus to the interior, architectural photographers aim to capture the spatial elements that define multifamily living. Through keen composition and attention to detail, they highlight the architectural aspects that make each unit stand out. These interior shots go beyond aesthetics, providing viewers with a practical look into the living spaces.

Resident Amenity Photography: Showcasing Community Spaces

Photographers turn their attention to resident amenities, capturing the vibrancy of communal areas such as lounges and game rooms. These images showcase the shared experiences that bind residents together, emphasizing the practical aspects of community living beyond individual units.

Model Room Photography: Visualizing the Living Experience

Model room photography serves a practical purpose – it invites viewers to envision themselves within the living spaces. Carefully staged shots blend interior design aesthetics with personalization, offering a realistic look at what life could be like in the community.

Interior Design Photography: Detailing Living Spaces

Architectural photography extends to capturing the details of interior design. Focusing on individual rooms, photographers highlight design elements, decor, and lighting to provide viewers with a practical understanding of the atmosphere within each living space.

The Photographer’s Reality: Long Hours and Dedication

The work of an architectural photographer in the multifamily sector involves substantial time and effort. Long hours are the norm, driven by a commitment to perfection and an understanding that every shot contributes to the overall narrative. This isn’t just a job; it’s a hands-on endeavor requiring patience and a sharp eye for detail. 14-hour days are not unheard of.


Effective communication is not just a buzzword; it’s the backbone of a successful architectural photoshoot. The photographer becomes a conductor in a symphony of conversations, engaging in in-person discussions with key stakeholders to ensure a seamless execution. This collaborative effort involves:

  1. Creative Direction from the Marketing Department: In direct communication with the marketing department, the photographer absorbs the creative vision for the shoot. Understanding the marketing goals, preferred angles, and desired outcomes ensures that the visual narrative aligns with the overall branding strategy.
  2. Logistical Support from Facilities Management: Coordination with facilities management is crucial for addressing logistical challenges. Whether it’s ensuring access to specific areas, arranging equipment, or managing on-site logistics, effective communication with facilities management streamlines the operational aspects of the shoot.
  3. Insights and Access from Property Management: Building a bridge with property management provides valuable insights into the multifamily community. From gaining access to resident amenities to understanding the community’s unique features, communication with property management is key to capturing the essence of the living spaces.

This collaborative approach ensures that everyone involved is on the same page, fostering an environment where creativity and practicality intersect.

Featured Property

Camden North End

Client: Camden Property Trust

Architect: Todd & Associates

Location: Phoenix, Arizona

Type: Mid-Rise

Units: 441

Multifamily Architectural Photography by David Tonnes of PanaViz. See our apartment photography portfolio here.

Apartment Photography in Nevada

Apartment Photography in Nevada. We photographed this new multi-family luxury apartment complex for a company that is billed as a premier Las Vegas luxury apartment community for contemporary living.

The facades and exteriors of the apartments were photographed at dawn as well as mid-day. We photographed the many outdoor amenities that are a selling point for such a community. Dawn is a good time to capture an apartment community that is already being lived in, as the common areas tend to be quieter.

We photographed the lobby and other common areas as they become available.

We captured several model apartments in various bedroom configurations.

Apartment Photography

About PanaViz

Panaviz is an architectural photographer that specializes in Multi-Family Apartment Photography.

Exterior Photography +  Interior Photography + Community Amenities + Model Units + Aerial Photography = Done

  • Interiors
  • Exteriors
  • Aerial
  • Apartment amenities
  • Model apartments and styled units
  • Dawn, dusk and night photography

Our clients include architecture firms, apartment and condominium complexes, developers, interior design firms, architectural design firms, marketing agencies, retail chains, senior living communities, apartment leasing and management companies, hospitals, interior decorators, and more.

  • Upscale
  • New Development
  • Mixed-Use
  • Affordable
  • Senior
  • Student Housing
  • Commercial

Our goal with most multi-family apartment photo shoots is to provide our clients with a diversity of interior, exterior and aerial images that can be used by a multitude of departments and clients.

Multi Family Apartment Photography Licensing and Usage Rights

We work with our clients to provide the best licensing options such as 2-3 party licensing  

Need Apartment Photography in Nevada?

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Interior Design Photography

Interior design photography can some times take a back seat in a big project.  As architectural photographers, we capture the big picture.  We take aerial photographs that show the location, layout and overall structure of a building.

Then we focus on the facade and exteriors.  We take photos from different elevations, vantage points and at different times of the day.

Then we move on to the interiors.  We take photos of the lobbies, common areas, lounging areas, pools, recreational areas and more.  We keep the verticals vertical.  We try to showcase the life that will be had in a space.

Our photography shows the vision of the developer, the construction of the builder, the creatively of the architect. 

The team that makes a place hospitable and inviting is the interior and exterior design team.  They pick the furniture and furnishings.  They select the lights and fixtures.  They procure and install works of art.  They showcase the creativity of known and unsung artists.  They select products that only live in obscure catalogs. 

Focusing on the Small Details

We work with many such designers, and try to take some time to photograph the little details of their work.

We especially love it when they win industry awards with our photos.  Cheers to the interior and exterior designers out there! 

Interior Design Photography – PanaViz Photographer

Texas Architectural Photographer, PanaViz provides photography services to hotels, resorts, commercial and residential real estate and luxury condominiums for lease in Dallas, Austin, Houston, Fort Worth and beyond.

Our clients include architecture firms, developers, interior design firms, architectural design firms, marketing agencies, retails chains, hospitals, interior decorators, senior living communities, healthcare organizations, and schools.

See our architecture photography here.   See his Texas apartment photography services here.  See award winning apartment photography here. See our resort photography here.

Apartment Photographer – The Big Picture

Apartment  photographer, PanaViz works with developers that specialize in large-scale multi-family, mixed-use, and commercial properties.

Going through our portfolio of multi family apartment photography, we came across this series of like images that are taken in various apartment communities. 

These all have apartment pools in the midst of the residential buildings, and are photographed from approximately the same height from an all seeing POV.

Aerial Photographs of Apartment Pools

Scope of Photography

For each of these apartment complexes, we provided the following combination of photography services.

  • Interiors
  • Exteriors
  • Aerial
  • Apartment amenities
  • Model apartments
  • Dawn, day, dusk and night photography

About Apartment Photographer

Dave Tonnes of Panaviz is architectural photographer based in Hawaii. He has been photographing spaces and places since 2004.

days, his work is mix of hospitality photography, mix-use residential
photography and a fair amount of multi family residential photography.


Our photography is frequently entered into industry competitions.  They showcase our clients, their work and win them recognition.

  • Grand Aurora Award
  • Gold Nugget
  • MCSAM Awards
  • MHN Awards
  • Dallas Business Journal

Texas Apartment Photographer

Texas Architectural Photographer, PanaViz provides photography
services to hotels, resorts, commercial and residential real estate and
luxury condominiums for lease in Dallas, Austin, Houston, Fort Worth and

Our clients include architecture firms, developers, interior design
firms, architectural design firms, marketing agencies, retails chains,
hospitals, interior decorators, senior living communities, healthcare
organizations, schools and more.

Follow his work on Behance and Photoshelter.   See his Texas apartment photography services here.  See award winning apartment photography here. 

See NYC through the eyes of an architectural photographer in 1 day.

What are the benefits of good apartment photography?

Good apartment photography leads to the leasing of more units. 

Apartment management companies do this by showcasing the apartment complex, its amenities, its location and the lifestyle a tenant may expect.

Professional photography of an apartment community burnished the brand representing.

Apartment Photographer

One Uptown Racks Up Awards

Developer – Stoneleigh Cos. LLC,

Architects – Humphreys & Partners, Phil Shepard

Built to showcase its modern architecture, elegantly curved façade, and floor-to-ceiling glass that ripples with movement, this first-class 20-story mixed-use building boasts 198 spacious units.

General Contractor: Hunt Construction Group

Interior Design: Faulkner Design Group

Type: High Rise

  • 19 Story Apartment Tower
  • 194 Units
  • 1 & 2 Bedroom + Penthouse Units
  • 554 – 1,910 Sq. Ft. Units
  • Restaurant & Retail on First Level

18,500 square feet of space is dedicated to retail and two internationally-renowned restaurants along with a 475 car parking garage that plunges 6-stories underground.


It was that parcel of land — which sits at an odd parallelogram angle on the corner of McKinney Avenue and Routh Street — that inspired the wavy exterior design of One Uptown.

Award Winning Architectural Photographer
Residents-only pool deck on the roof

The the only rooftop pool in Uptown, a 9,000-square-foot Sky Deck and Lounge with incredible, unobstructed views of the Dallas skyline

dallas architectural photographer

Fire pit

Other tower amenities include a relaxation zone with fire pit, demonstration kitchen, cabanas, entertainment room and two hospitality suites available for out-of-town guests.

Relaxation zone

Dallas Photographer
Texas Architectural Photography
Texas Architectural Photography


2018 Aurora Awards

Grand Aurora – Best Multifamily Housing Community, 5 stories or more

Silver Aurora – Best Mixed-Use Project

2018 Gold Nugget

Award of Merit – Best Multifamily Housing Community

2018 MCSAM Awards

Best Architectural Design – Multifamily Community, Apartment, or Condominium

2017 MHN Excellence Awards

Silver Winner – Development and Design

2017 Dallas Business Journal

Finalist – Best Real Estate Deals of 2017 in Urban Multifamily

See a series of aerials by an apartment photographer here.

See luxury apartment photography in Nevada here.

Dallas Commercial Real Estate Photographer here

Architecture Photography

Texas Apartment Photography

Texas Apartment Photography.  PanaViz was tasked with photographing a new development in Dallas, a collection of styled apartments in Dallas’ hippest neighborhood.

Our job was to creatively capture the project, outside, inside, its amenities as well as the styled apartments offered.

How Client Describes This Property

Property includes an incredible collection of amenities, retreats and services that turn home into a living experience.

Highlighted by the open-air pool and sundeck, the collection includes spaces to gather, escape, entertain, work and play. In fact, you may find that staying in is just as fun as going out.

Architectural Photography of Apartment Complex, Amenities, and Styled Units

Texas Apartment Photography - Exterior
Location and Overview
Apartment Photography - Aerial
Aerial Overview
Apartment Photographer
Selling Point Amenities
Multi family Living Photography
Creative Showcasing
Texas Apartment Photography - Interior
Leasing Office and Waiting Area
Apartment Photographer
Apartment Lifestyle – Communal Bikes
Texas Apartment Photography - Interior
Amenities – Social Room with Catering Kitchen
Multi-Family Apartment Photography
Meeting Room Available to Residents
Multi-Family Apartment Meeting Room
Showing off Local Talent
Texas Apartment Photography
Showcasing the Social Areas
Multi-Family Apartment Photographer
Mail room with Package Concierge
Multi-Family Apartment Photography Model Units
Going into a Styled Apartment
Multi-Family Apartment Photography Model Units
Inside a Styled Apartment
Texas Apartment Photography
The Apartments
Multi-Family Apartment Model Units
Apartment Photography
Multi Family Apartment Model Kitchen
Texas Apartment Photography Details
Multi-Family Apartment Model Units
More Details

Texas Architectural Photography Usage

Our apartment photography for this client in Dallas, Tx was used by the developer, property management company, and the architectural and interior design team.  Our photos were entered and won the following award.


2018 Grand Aurora Award

Texas Apartment Photography

Texas Architectural Photographer, PanaViz provides photography services to hotels, resorts, commercial and residential real estate and luxury condominiums for lease in Dallas, Austin, Houston, Fort Worth and beyond.

Our clients include architecture firms, developers, interior design firms, architectural design firms, marketing agencies, retails chains, hospitals, interior decorators, senior living communities, healthcare organizations, schools and more.

 Reach out to Texas Apartment Photographer.

Let us create a custom proposal to showcase your apartment community.

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