Photography for Multifamily Apartment Communities: A Practical Insight
Unveiling Multifamily Living
In the competitive realm of real estate, architectural photography serves as a practical tool to showcase multifamily apartment communities. In this article, we explore the specificities of architectural photography in the multifamily sector, differentiating it from traditional real estate photography, shedding light on the hard work invested by photographers, and examining the various shots that tell the story of these living spaces.
Architectural Photography vs. Real Estate Photography: Beyond the Basics
Architectural photography for multifamily communities goes beyond standard real estate imagery. Unlike the straightforward approach of real estate photography, the focus here is on capturing the artistic and aesthetic aspects that define these living spaces. It’s about showcasing the property’s character and vibe, rather than just presenting it as a commodity.
Aerial Photography: Getting a Bird’s-Eye View
A key feature of architectural photography in multifamily communities is the use of aerial shots. Photographers employ drones or elevated platforms to capture unique perspectives that reveal the layout and design of the community. These shots add depth to the visual story, providing viewers with a better understanding of the overall environment.
Exterior Photography: More Than Just a Pretty Facade
Capturing the external features of multifamily communities involves careful framing to highlight architectural details, landscaping, and outdoor spaces. It’s about giving viewers a genuine look at the community’s exterior, encouraging them to explore further. The goal is to present the property as more than just a building but as a functional and inviting living space.
Amenity Photography: Utilizing Quiet Times
To portray the lifestyle associated with multifamily living, photographers strategically choose quiet times, such as dawn, to capture amenity areas. Early morning shoots, when public areas are empty, provide a calm backdrop for capturing swimming pools and communal spaces. These images communicate tranquility and exclusivity, adding a unique aspect to the visual narrative.
Interior Architecture Photography: Beyond the Surface
Shifting the focus to the interior, architectural photographers aim to capture the spatial elements that define multifamily living. Through keen composition and attention to detail, they highlight the architectural aspects that make each unit stand out. These interior shots go beyond aesthetics, providing viewers with a practical look into the living spaces.
Resident Amenity Photography: Showcasing Community Spaces
Photographers turn their attention to resident amenities, capturing the vibrancy of communal areas such as lounges and game rooms. These images showcase the shared experiences that bind residents together, emphasizing the practical aspects of community living beyond individual units.
Model Room Photography: Visualizing the Living Experience
Model room photography serves a practical purpose – it invites viewers to envision themselves within the living spaces. Carefully staged shots blend interior design aesthetics with personalization, offering a realistic look at what life could be like in the community.
Interior Design Photography: Detailing Living Spaces
Architectural photography extends to capturing the details of interior design. Focusing on individual rooms, photographers highlight design elements, decor, and lighting to provide viewers with a practical understanding of the atmosphere within each living space.
The Photographer’s Reality: Long Hours and Dedication
The work of an architectural photographer in the multifamily sector involves substantial time and effort. Long hours are the norm, driven by a commitment to perfection and an understanding that every shot contributes to the overall narrative. This isn’t just a job; it’s a hands-on endeavor requiring patience and a sharp eye for detail. 14-hour days are not unheard of.
Collaboration
Effective communication is not just a buzzword; it’s the backbone of a successful architectural photoshoot. The photographer becomes a conductor in a symphony of conversations, engaging in in-person discussions with key stakeholders to ensure a seamless execution. This collaborative effort involves:
Creative Direction from the Marketing Department: In direct communication with the marketing department, the photographer absorbs the creative vision for the shoot. Understanding the marketing goals, preferred angles, and desired outcomes ensures that the visual narrative aligns with the overall branding strategy.
Logistical Support from Facilities Management: Coordination with facilities management is crucial for addressing logistical challenges. Whether it’s ensuring access to specific areas, arranging equipment, or managing on-site logistics, effective communication with facilities management streamlines the operational aspects of the shoot.
Insights and Access from Property Management: Building a bridge with property management provides valuable insights into the multifamily community. From gaining access to resident amenities to understanding the community’s unique features, communication with property management is key to capturing the essence of the living spaces.
This collaborative approach ensures that everyone involved is on the same page, fostering an environment where creativity and practicality intersect.
Maui-based architect Marc Taron of Arquitectura reached out to Hawaii Architecture Photographer, Dave Tonnes of PanaViz to photograph this custom home with the intent of submitting it for awards consideration. And it was a winner!
How to Photograph a Home for Awards Submissions
Listen to your client. We find out elements are important to the architect, design team, and owners.
Photography Tools. Use appropriate architectural photography tools to capture these elements. For this home, we used a drone, elevated pole photography, and standard interior/exterior photography equipment.
Trust the Photographers Eye. We try to capture all the elements that are important to our clients. But at the end of the day, Dave trusts his instinct and captures scenes and images that make sense to him. These images usually end up being the “hero” shots that end up getting published.
Take Your Time. We do not hurry these shoots. Images are captured over a period of time. Sometimes it takes a few days if weather is a factor. We spent an entire day, from dawn to nightfall, photographing this home.
Give Your Clients Lots of Image Choices. We gave the team a vast selection of images (130 images!) to choose from for their awards submission.
Get Ready for Exposure. If a home does win any awards, your images will be featured in magazines, and newspapers, and end up on the covers of industry magazines.
The Story of the Award-Winning Home by Maui Architect Marc Taron
The owners, Neil and Suzette Felder wanted their new home to be unique and creative, and to preserve the ocean view from off their property. They selected Marc, who is known for designing high-end homes with indoor-outdoor features that capture incredible views.
Neil and I both wanted something very different, and it is. That was the vision.
Suzette, Homewoner
They ended up with a daringly different home which also harmonizes with its coastal surroundings.
Because the property is not subject to the confines of an association’s design guidelines, Taron was able to extend his creativity beyond the limits of some of his other projects. Taron’s first drawings were innovative, but not quite over-the-top enough for the Felder’s.
I was like, ‘All right, gloves are off, baby,’ and that’s when I started really coming up with something out of the norm.
Marc Taron
At the top of the Felders’ wish list for their home was the ability to see the ocean through the house from the street.
“That’s really something,” Taron says, noting that many beachfront houses block the view due to their size and privacy barriers.
It’s clearly not Hawaiiana-style, but with its curves and simple forms, the house seems to blend into the lot.
Marc Taron, Architect
Entering the home is an experience in itself. From the garage, the Felders can walk along an elevated walkway into the second floor of the home or descend an open staircase to the lower level; or, they can ride a glass elevator.
Taron designed the house to be modern, sculptural, and open. The garage is at street level, and with its two walls of glass windows, the Felders’ Porsche appears to be on display. Walls of windows supplied by Maui Windows & Doors allow the interior of the garage and the home itself to appear on display.
From the street, an open stairway with LED lights beneath each tread leads to a tiled walkway over a reflecting pool. This is illuminated at night by a flickering starfield below the water’s surface, as though a reflection of the night sky.
Along the retaining walls, waterfalls pour into the reflecting pool, adding to the ambiance.
Inside, the home is completely open. The walkway leads into the great room, an open concept comprised of the kitchen, dining, and living areas that extend to the second story of the home.
I look at the house itself as a piece of art, and that’s why it was important for the ocean to be a part of that artwork.
Neil, Owner
Kitchen and bath designer Cindy Tervola of Tervola Designs used a color palette drawn from the kitchen’s Amazonite quartzite countertop, a stone that Suzette really liked.
The modern kitchen has two-tone, flat-panel European cabinetry, mixing light green upper cabinets that were color matched to the countertop with high-gloss white lacquer, including matching panels for the Thermador appliances.
Through Fleetwood doors from Pacific Source that can be pulled completely open, the great room extends outside to the pool deck and lawn before reaching the beach and ocean beyond. The pool deck is partially shaded by a cantilevered lanai from the second floor, which also inspired the design of the home’s makai-facing exterior.
A support system was necessary for the cantilever lanai, and rather than use a column, Taron designed a sculptural, artistic arch that made a bold statement. The arch extends from the pool up through the lanai to provide support, and then continues past a guest bedroom — which creates shade for the room — and crests above the roofline. Taron mimicked the shape of the arch throughout the home’s roof, with additional curves to represent a set of rolling waves.
The arch, which supports the cantilever lanai, has the added benefit of providing shade for this guest bedroom.
“It was ingenious,” Neil says of the structural arch, noting that it allows the rest of the area to remain completely open.
The owners spend most of their time on the oceanfront side of the home.
The Felders spend most of their time on this side of the house, closest to the ocean but set back enough to enjoy the view from any part of their home. They never tire of it.
I’m always amazed at how beautiful it is. It’s so unique. It’s just beautiful.
Suzette, Homeowner
Architectural Award Photography – Awards and Publications
The hard work of the entire team was recognized. The home won accolades and generated many headlines and magazine stories.
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Architectural Award Photography
How to Photograph a Home for an Architect for Award Submissions.
Importance of Professional Photography:
Professional photography is essential when submitting a project to awards and publications. It’s about more than just capturing images; it’s about telling a story, highlighting design details, and creating an emotional connection with viewers. High-quality images help judges and the public understand the architect’s vision and craftsmanship.
Planning the Photoshoot:
A successful photo shoot for an architectural project requires meticulous planning. PanaViz collaborated closely with Marc Taron to understand the key design elements, lighting, and angles that best showcase the home’s unique features. This would ensure that the final images effectively communicate the architect’s design intent.
Lighting and Timing:
Lighting plays a critical role in architectural photography. PanaViz would have carefully chosen the right time of day to capture the home in the most flattering light, taking into account the orientation of the property and the movement of the sun. This attention to detail ensures that the photos highlight the home’s aesthetic appeal.
Composition and Perspective:
Skilled photographers like those at PanaViz know how to frame shots to create a sense of balance and harmony. They use various angles and perspectives to emphasize the home’s design elements, such as unique angles, materials, and textures.
Editing and Post-Processing:
Post-processing is a crucial step in modern architectural photography. PanaViz would have used editing techniques to enhance the images, correct any imperfections, and create a cohesive visual narrative. This ensures that the final photos are magazine-worthy and ready for submission.
Submission to Awards:
Winning awards in the building industry often involves submitting a portfolio of images that showcase the project. PanaViz would have selected the best shots that highlight different aspects of the home’s design, such as interiors, exteriors, and details. These images would have been presented in a way that effectively communicates the architect’s vision.
Media Coverage and Storytelling:
In the case of Marc Taron’s home on Maui, the professional photographs captured by PanaViz not only helped win awards but also secured magazine covers and stories. These images would have been accompanied by compelling narratives that explain the design concept, materials used, and the overall architectural significance of the project.
Promoting the Architect’s Brand:
Exceptional photography not only benefits a single project but also contributes to the architect’s overall brand and reputation. Winning awards and gaining media coverage can lead to more commissions and opportunities.
Architectural Photography for the Healthcare Industry Panaviz specializes in comprehensive photographic documentation of medical buildings. They capture these structures from
Hawaii Architecture Photography - Mauna Lani Estates Hawaii Architecture Photography- Big Island, Mauna Lani Estates PanaViz, a distinguished Hawaii Architecture
Architectural Photography for the Healthcare Industry
Panaviz specializes in comprehensive photographic documentation of medical buildings. They capture these structures from various angles, including aerial, exterior, and interior photography. Aerial photography highlights the integration of healthcare facilities with the natural landscape. Exterior photography showcases architectural details and functionality, emphasizing the blend of form and function. Interior photography focuses on the design and ambiance contributing to the patient experience.
Panaviz’s expertise extends to photographing ancillary services and facilities, providing a holistic view of the healthcare ecosystem, including waiting rooms and lobbies. Their work goes beyond photography, serving as a visual representation of the importance of medical buildings in healthcare. It enables architects, designers, and healthcare professionals to effectively showcase their work. Explore their diverse portfolio to witness the range of spaces and perspectives they capture.
Architectural photographers can capture various types of hospitals, clinics, and healthcare facilities, including:
General Hospitals: Comprehensive healthcare facilities providing a wide range of medical services.
Specialty Hospitals: Specialized institutions, such as cardiac, cancer, or orthopedic hospitals.
Outpatient Clinics: Medical centers offering services without overnight stays, like urgent care facilities or dialysis centers.
Rehabilitation Centers: Facilities for physical, occupational, or drug rehabilitation.
Nursing Homes: Residential care facilities for long-term care of the elderly or those with chronic illnesses.
Mental Health Facilities: Institutions for psychiatric and behavioral health services.
Pediatric Hospitals: Hospitals exclusively for children’s healthcare needs.
Ambulatory Surgery Centers: Outpatient surgical facilities for minor procedures.
Diagnostic Imaging Centers: Facilities specializing in medical imaging services like MRI, CT scans, and X-rays.
Hospices: Care centers for terminally ill patients, providing palliative care.
Dental Clinics: Facilities for dental examinations, treatments, and oral healthcare.
Walk-in and Retail Clinics: Convenient medical services are offered in retail settings.
Women’s Health Centers: Facilities focused on women’s healthcare, including obstetrics and gynecology.
Rehabilitation Hospitals: Specialized institutions for patients recovering from injuries or surgeries.
Laboratories: Medical testing and diagnostic facilities.
Telemedicine Facilities: Spaces equipped for remote healthcare services and consultations.
Research Institutions: Healthcare institutions involved in medical research and clinical trials.
Veterinary Hospitals and Clinics: Facilities for the healthcare of animals.
Palliative Care Centers: Specialized institutions for end-of-life care.
Community Health Centers: Healthcare centers serving underserved populations in communities.
Architectural Photography for the Healthcare Industry
Architectural photographers play a crucial role in showcasing the design, functionality, and ambiance of these diverse healthcare facilities, allowing designers, healthcare professionals, and the public to appreciate their significance and impact on the well-being of patients and communities.
Hawaii Architecture Photography – Mauna Lani Estates
Hawaii Architecture Photography- Big Island, Mauna Lani Estates
PanaViz, a distinguished Hawaii Architecture Photographer, has masterfully captured the essence of the sprawling 3,200-acre Mauna Lani Resort through their lens over the years.
In this presentation, we take you on a visual journey to a remarkable residence nestled within the prestigious Mauna Lani Estates, which serves as a splendid testament to the allure of resort living.
This residence embodies a refined yet unassuming opulence that redefines the concept of leisure in a resort setting. Its exquisite tropical architecture seamlessly melds with the rugged beauty of the surrounding lava fields and the verdant expanse of the Mauna Lani landscape.
The home’s design transcends the boundaries between indoors and outdoors, embracing the Hawaiian philosophy of ‘Aloha aina,’ a deep respect for the land and nature. This reverence is vividly portrayed through the deliberate incorporation of natural materials, the abundant infusion of natural light, and the judicious utilization of natural ventilation throughout the property.
Mauna Lani Resort
Nestled within the vast expanse of the Mauna Lani Resort, a sprawling oasis that spans approximately 3,200 acres and boasts an impressive 3 miles of easily accessible oceanfront beauty, lies a residence that luxuriates in the lap of this prestigious and eco-conscious paradise. Mauna Lani Resort, a globally renowned haven for luxury and sustainability, offers an array of unparalleled amenities, making it a sought-after destination.
At its heart, Mauna Lani is graced by two upscale oceanfront hotels: the Mauna Lani Bay Hotel, boasting 350 lavish rooms, and the opulent Fairmont Orchid Hotel. These accommodations set the tone for an indulgent stay amid the breathtaking natural beauty of the Hawaiian landscape.
The resort’s allure extends well beyond its accommodations, as it proudly hosts two world-class 18-hole championship golf courses that beckon enthusiasts from around the globe. A dedicated Hawaiian spa and fitness club cater to those seeking rejuvenation and relaxation, while tennis courts provide an outlet for active pursuits.
For residents fortunate enough to call Mauna Lani home, the resort extends a wealth of privileges. From the comfort of their abode, they have easy access to the property owner’s beach club, iconic Ancient Hawaiian fishponds, and the mesmerizing historic petroglyph fields. Moreover, the resort’s retail therapy options and an array of dining establishments, both casual and fine, elevate the overall experience.
This particular home enjoys the full spectrum of Mauna Lani Resort’s offerings. It is conveniently situated close to the Mauna Lani Beach Club, a sanctuary of sun and sea, as well as the meticulously designed golf courses that beckon golf aficionados. Additionally, the proximity to an array of shops and dining establishments enhances the convenience of resort living.
As part of the esteemed Mauna Lani Resort community, this home embraces a lifestyle where luxury, leisure, and natural beauty converge harmoniously, offering its residents an idyllic retreat within a world-class destination.
Award-Winning Multi-Family Apartment Photography in Dallas
Here we share a typical shoot of an apartment complex, its amenities, and styled model units. Photographs of this shoot we submitted for various awards consideration and won several accolades.
Dallas Commercial Real Estate Photography
Dallas Commercial Real Estate Photographer, PanaViz provides photography services for commercial and residential real estate in Dallas, Austin, Houston, Fort Worth, and beyond.
Multifamily Apartment Photography – Aerials and AmenitiesModel Room Photography
Dallas Commercial Real Estate Photography Awards
2020 NAHB the Nationals Silver Award and Finalist Multifamily Community of the Year
2019 NAHB Best in American Living Finalist Multifamily 4-7 Stories for Rent
2019 Grand Aurora Award Best Multifamily Housing Community – 5 Stories or More For Rent
2019 Grand Aurora Award Residential Community of the Year – Multifamily
About Dave Tonnes of PanaViz
I truly enjoy the art of commercial real estate photography. My goal is to artfully and realistically capture the essence of each space I shoot. I try to capture the big picture of each space, as well as the little details.
Staging spaces and spending time framing and capturing scenes are important to me. I am known not to hurry through a shoot. I follow through by doing all my post-production so that your images have the look and feel that you hired me for.
Book Architectural Photographer
As an architectural photographer, I am able to provide aerial photography, interior, and exterior architectural photography, architectural products, and interior design photography as well as hospitality lifestyle photography.
My work is featured in magazines, magazine covers, billboards, large and small marketing campaigns, and all over the web.
Nevada Commercial Real Estate (CRE) Photography of this quirky apartment complex.
This re-invented collection of spacious one, two, and three-bedroom apartment homes in Las Vegas were thoughtfully crafted with every possible lifestyle in mind.
PanaViz is an architectural photographer. We specialize in photography of hotels, resorts, commercial and luxury residential real estate. Our work spans across the globe.
David, our founder, and lead photographer is a highly sought award-winning architectural photographer. His assignments have taken him across the globe.
Dave’s passion for his craft comes through. He has a unique ability to capture the architecture and interiors of diverse properties, places, and spaces.
Apartment Photography in Nevada. We photographed this new multi-family luxury apartment complex for a company that is billed as a premier Las Vegas luxury apartment community for contemporary living.
The facades and exteriors of the apartments were photographed at dawn as well as mid-day. We photographed the many outdoor amenities that are a selling point for such a community. Dawn is a good time to capture an apartment community that is already being lived in, as the common areas tend to be quieter.
We photographed the lobby and other common areas as they become available.
We captured several model apartments in various bedroom configurations.
Apartment Photography
Nevada CRE Photographer
Nevada CRE Photography
Nevada CRE Photography
About PanaViz
Panaviz is an architectural photographer that specializes in Multi-Family Apartment Photography.
Exterior Photography + Interior Photography + Community Amenities + Model Units + Aerial Photography = Done
Interiors
Exteriors
Aerial
Apartment amenities
Model apartments and styled units
Dawn, dusk and night photography
Our clients include architecture firms, apartment and condominium complexes, developers, interior design firms, architectural design firms, marketing agencies, retail chains, senior living communities, apartment leasing and management companies, hospitals, interior decorators, and more.
Upscale
New Development
Mixed-Use
Affordable
Senior
Student Housing
Commercial
Our goal with most multi-family apartment photo shoots is to provide our clients with a diversity of interior, exterior and aerial images that can be used by a multitude of departments and clients.
Multi Family Apartment Photography Licensing and Usage Rights
We work with our clients to provide the best licensing options such as 2-3 party licensing
Apartment photographer, PanaViz works with developers that specialize in large-scale multi-family, mixed-use, and commercial properties.
Going through our portfolio of multi family apartment photography, we came across this series of like images that are taken in various apartment communities.
These all have apartment pools in the midst of the residential buildings, and are photographed from approximately the same height from an all seeing POV.
Aerial Photographs of Apartment Pools
Scope of Photography
For each of these apartment complexes, we provided the following combination of photography services.
Interiors
Exteriors
Aerial
Apartment amenities
Model apartments
Dawn, day, dusk and night photography
About Apartment Photographer
Dave Tonnes of Panaviz is architectural photographer based in Hawaii. He has been photographing spaces and places since 2004.
These
days, his work is mix of hospitality photography, mix-use residential
photography and a fair amount of multi family residential photography.
Awards
Our photography is frequently entered into industry competitions. They showcase our clients, their work and win them recognition.
Grand Aurora Award
Gold Nugget
MCSAM Awards
MHN Awards
Dallas Business Journal
Texas Apartment Photographer
Texas Architectural Photographer, PanaViz provides photography
services to hotels, resorts, commercial and residential real estate and
luxury condominiums for lease in Dallas, Austin, Houston, Fort Worth and
beyond.
Our clients include architecture firms, developers, interior design
firms, architectural design firms, marketing agencies, retails chains,
hospitals, interior decorators, senior living communities, healthcare
organizations, schools and more.
Built to showcase its modern architecture, elegantly curved façade, and floor-to-ceiling glass that ripples with movement, this first-class 20-story mixed-use building boasts 198 spacious units.
General Contractor: Hunt Construction Group
Interior Design: Faulkner Design Group
Type: High Rise
19 Story Apartment Tower
194 Units
1 & 2 Bedroom + Penthouse Units
554 – 1,910 Sq. Ft. Units
Restaurant & Retail on First Level
18,500 square feet of space is dedicated to retail and two internationally-renowned restaurants along with a 475 car parking garage that plunges 6-stories underground.
dallas-architectural-photography
It was that parcel of land — which sits at an odd parallelogram angle on the corner of McKinney Avenue and Routh Street — that inspired the wavy exterior design of One Uptown.
Residents-only pool deck on the roof
The the only rooftop pool in Uptown, a 9,000-square-foot Sky Deck and Lounge with incredible, unobstructed views of the Dallas skyline
Fire pit
Other tower amenities include a relaxation zone with fire pit, demonstration kitchen, cabanas, entertainment room and two hospitality suites available for out-of-town guests.
Relaxation zone
Texas Architectural Photography
Awards
2018 Aurora Awards
Grand Aurora – Best Multifamily Housing Community, 5 stories or more
Silver Aurora – Best Mixed-Use Project
2018 Gold Nugget
Award of Merit – Best Multifamily Housing Community
2018 MCSAM Awards
Best Architectural Design – Multifamily Community, Apartment, or Condominium
2017 MHN Excellence Awards
Silver Winner – Development and Design
2017 Dallas Business Journal
Finalist – Best Real Estate Deals of 2017 in Urban Multifamily
Texas Apartment Photography. PanaViz was tasked with photographing a new development in Dallas, a collection of styled apartments in Dallas’ hippest neighborhood.
Our job was to creatively capture the project, outside, inside, its amenities as well as the styled apartments offered.
How Client Describes This Property
Property includes an incredible collection of amenities, retreats and services that turn home into a living experience.
Highlighted by the open-air pool and sundeck, the collection includes spaces to gather, escape, entertain, work and play. In fact, you may find that staying in is just as fun as going out.
Architectural Photography of Apartment Complex, Amenities, and Styled Units
Location and Overview
Aerial Overview
Selling Point Amenities
Creative Showcasing
Leasing Office and Waiting Area
Apartment Lifestyle – Communal Bikes
Amenities – Social Room with Catering Kitchen
Meeting Room Available to Residents
Showing off Local Talent
Showcasing the Social Areas
Mail room with Package Concierge
Going into a Styled Apartment
Inside a Styled Apartment
The Apartments
Apartment Photography
Texas Apartment Photography Details
More Details
Texas Architectural Photography Usage
Our apartment photography for this client in Dallas, Tx was used by the developer, property management company, and the architectural and interior design team. Our photos were entered and won the following award.
Awards
2018 Grand Aurora Award
Texas Apartment Photography
Texas Architectural Photographer, PanaViz provides photography services to hotels, resorts, commercial and residential real estate and luxury condominiums for lease in Dallas, Austin, Houston, Fort Worth and beyond.
Our clients include architecture firms, developers, interior design firms, architectural design firms, marketing agencies, retails chains, hospitals, interior decorators, senior living communities, healthcare organizations, schools and more.